TranQool: The Duck Syndrome

Tonight I participated in a panel discussion at OCAD in Toronto on Social Media, its popular campaigns and how they change our Mental Health. I was invited by a new start-up called TranQool. Their goal is to connect us with the right therapists, at the right price, over the internet. Launching in January 2016, I am so excited to see what these guys come up with next.

The panel included Sara Dimerman (@helpmesara), Wardah Malik (@malik_wardah) and myself. Coming from three different social media perspectives, we talked about the research that goes into campaigns, what tends to make (but doesn't guarantee) something go viral, how all this effects our day to day and of course, the Cats of the Internet


Attempts were made to stream us live on Periscope, apparently to various amount of success based on the watcher's tech abilities. 

I had a great time, met some cool new folks and was happy to see some old colleagues in attendance. Thanks to all who engaged on Twitter, in person or otherwise!